Last night’s SUPER BOWL LX attracted an average audience of 6.8 million viewers on TSN, CTV, RDS, and live streaming on Crave, according to preliminary overnight data from Numeris. Nearly 16 million unique Canadian viewers watched some or all of the NFL’s championship game, as the Seattle Seahawks claimed the 29-13 victory over the New England Patriots at Levi’s Stadium in Santa Clara, California. 

Additional Highlights: 

• Sunday, Feb. 8 marked the biggest day for live streaming in Crave’s history, with total hours viewed five times higher than the previous record 

• Across all Bell Media platforms, live streaming of SUPER BOWL LX represented 111% of the streaming audience for last year’s game 

• SUPER BOWL LX was the #1 program of the day on Sunday, with CTV ranking as the country’s most-watched network 

• Audiences for SUPER BOWL LX peaked at 9.6 million viewers at 8:23 p.m. ET during the Apple Music Super Bowl LX Halftime Show headlined by Puerto Rican superstar Bad Bunny, with special guests Lady Gaga and Ricky Martin 

• Comprehensive social media content from Canada’s Sports Leader around SUPER BOWL LX captivated fans, garnering more than 150 million total impressions across TSN's YouTube, TikTok, X, Facebook, and Instagram accounts 

Bell Media is the exclusive television broadcast partner of the NFL in Canada. 

Sources: Numeris, Total Canada. Preliminary data subject to change.  

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