MONTRÉAL (February 17, 2026) – Astral, a division of Bell Media, announced today that Emilie Kvist, a Montréal-based interdisciplinary artist, is the winner of the second annual Prochaine Station art competition. Kvist is currently completing a master's degree in fine arts at Concordia University. Her work explores the expansion of traditional print media into realms such as sculpture, instillation, and community engagement, often through experimental processes.
The competition gives Montréal art students the chance to take over one of the most famous transit hubs, Berri-UQAM station, by exhibiting one of their creations on the station’s largest mural. The opportunity revitalizes the station, designed to foster artistic expression and enhance the passenger experience within the Montréal metro system. Students were invited to submit original artwork that fits this year’s theme: “Montréal, a vibrant heart.” The winning artist earned a $1,000 cash prize and the opportunity for their artwork to be featured in Berri-UQAM station, and throughout the STM network from February 9 to March 8, 2026.
“Building on the momentum of last year’s launch, the second annual Prochaine Station art competition continues to champion emerging student artists and celebrate the creativity that animates Montréal,” said Eliane Tremblay, Director of Real Estate and Business Development at Bell Media. “Through our ongoing collaboration with Transgesco, we’re proud to bring meaningful artistic expression into shared urban spaces and open the door for the next generation of creators.”
"A look at the artworks presented allows us to escape from our daily routines," said Manuel Lopez, Vice-President of Business Development and Operations at Transgesco. "The Prochaine Station competition continues to resonate with our audience. We are proud to partner with Astral for a second year, providing emerging artists with a platform to showcase their talent."
The Prochaine Station art competition received a significant number of submissions from talented students across Montréal. The winning artwork was selected by a panel of esteemed judges based on originality, creativity, and its interpretation of Montréal’s underground.
This initiative further cements Astral’s commitment to creating impactful, immersive out-of-home and digital out-of-home advertising experiences with Transgesco. Astral offers a diverse range of media – static and digital assets, wraps, and targeted activations – tailored to advertisers’ needs within the unique STM environment.
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