Bell Media Launches Innovative Advertising Pilot with Autonomous City Delivery Program in Toronto
– Astral becomes the exclusive sales agent of unique advertising opportunities on Magna’s autonomous delivery vehicles – – Magna’s City Delivery pilot program to be powered with Environics Analytics’ MobileScapes, Canada’s most comprehensive mobile movement database –
Key Tags: @BellMediaPR, @TheLede_CA
TORONTO (June 5, 2025) – Bell Media announced today that it is collaborating with Magna, a global leader in mobility technology, on innovative out-of-home (OOH) advertising opportunities. Astral, a division of Bell Media and Canada’s leading out-of-home advertising solutions provider, will offer exclusive advertising placements on vehicles used in Magna’s recently launched City Delivery pilot program in Toronto.
This unique offering gives advertisers access to a dynamic and highly visible emerging goods delivery platform. It creates fresh opportunities for brands to engage with audiences in core areas across the city in an innovative and memorable way.
"Bell Media and Astral provides its clients with innovative ways to connect brands with consumers," said Kevin Cluett, SVP of Distribution, Out of Home, Direct to Consumer, and Product Platforms, Bell Media. "Our collaboration with Magna exemplifies our dedication to embracing new technologies and providing clients with cutting-edge opportunities. The autonomous delivery vehicles present a unique canvas for creativity, allowing us to offer one-of-a-kind advertising experiences in Canada."
In addition to the advertising component of the partnership with Astral, the City Delivery program leverages a data partnership with Environics Analytics, a Bell Canada company. Magna’s electric autonomous delivery vehicles will be optimally routed on city streets in part by using Environics Analytics’ MobileScapes, Canada’s most comprehensive anonymized mobile movement database.
Magna’s City Delivery pilot program is a test of small, autonomous delivery vehicles operating at low speeds on public roads in designated areas of Toronto under the Province of Ontario’s Automated Vehicle Pilot Program. Magna’s program is designed to help reduce delivery costs, increase road safety and reduce CO2 emissions.
This collaboration underscores Bell Media's dedication to providing advertisers with the most effective and engaging advertising solutions and furthers its involvement in emerging technology.
About Bell Media
Bell Media is Canada’s leading media and entertainment company with a portfolio of assets in premium video, audio, out-of-home advertising, and digital media. This includes Canada’s most-watched television network, CTV; the largest Canadian-owned video streamer, Crave, with a premium add-on to include STARZ; a powerful suite of specialty channels; the most-trusted news brand, CTV News; Canada’s cross-platform sports leaders, TSN and RDS; leading out-of-home advertising network, Astral; Québec’s fast-growing conventional French-language network, Noovo; the country’s leading radio and podcast app, iHeartRadio Canada; and a range of award-winning original productions, brands, and services. As a content leader and partner in Sphere Media, Sphere Abacus, Montréal’s Grande Studios, and Dome Productions, one of North America’s leading production facilities providers, Bell Media is committed to keeping Canadians entertained and informed.
Bell Media also offers best-in-class technology, marketing, and analytics support through Bell Marketing Platform, an omnichannel self-serve platform which includes Bell Audience Manager, Strategic Audience Management (SAM), and Bell Attribution Insights, in addition to advanced advertising solutions, including Live Connected TV and ads on Crave. Bell Media is part of BCE Inc. (TSX, NYSE: BCE), Canada’s largest communications company. 1 Learn more at BellMedia.ca.
1 Based on total revenue and total combined customer connections.