Crave Announces New Original Docuseries Following the Canadian Women’s Rugby Team
– Produced by Boat Rocker Studios, alongside executive producers Jay Baruchel and The Tragically Hip, and in collaboration with Rugby Canada and World Rugby –
TORONTO (September 26, 2025) – Bell Media’s Crave announced today a four-episode order for ALL HEART: CANADA WOMEN’S RUGBY AND THE QUEST FOR RUGBY WORLD CUP GLORY (working title). Produced by Boat Rocker Studios, the Crave Original docuseries offers unprecedented, behind-the-scenes access to the Canadian women’s team, and their journey through Women’s Rugby World Cup 2025. It is set to stream on Crave in 2026, followed by a broadcast on TSN.Women’s Rugby World Cup 2025 is currently underway in England, with Canada defeating defending world champions New Zealand to advance to the final against the home team on Saturday, Sept. 27. Pre-match coverage begins at 10 a.m. ET, live on TSN, CTV2, TSN.ca, CTV.ca, and the TSN and CTV apps.
A culmination of years of sacrifice, hard work, and preparation, the series follows Canada’s women’s national rugby team as they pursue a history-making campaign to win Women’s Rugby World Cup 2025. Through unprecedented access provided by the partnership with Rugby Canada and World Rugby, viewers can witness a story of raw conviction and self-belief that transcends the sport.
“Canadians are captivated by this team’s inspiring and tenacious journey to the Rugby World Cup Final, and we’re excited to bring the thrill of their pursuit of victory to Crave audiences,” said Carlyn Klebuc, General Manager, Original Programming, Bell Media.
"We’re passionate about telling powerful, character-driven stories, and this series is exactly that,” said Boat Rocker Studios co-founders David Fortier and Ivan Schneeberg in a joint statement. “Canada’s women’s rugby team is not only one of the best in the world, but also among the most inspiring. With incredible partners and unparalleled access, we’re proud to bring audiences inside this extraordinary journey as these athletes chase greatness on the global stage.”
“We are so proud of our outstanding Canada women’s national team and are proud to be teaming up with our partners at Bell Media and Boat Rocker to tell their incredible story of competing, and winning, against the odds,” said Nathan Bombrys, CEO of Rugby Canada.
The documentary series is produced by global entertainment company Boat Rocker Studios, in partnership with Crave. Canadian Tire Corporation is Presenting Sponsor of the documentary series. BMO is also proudly sponsoring the series. Directed by award-winning Canadian documentary filmmaker Kathleen Jayme (Naomi Osaka: The Second Set, Finding Big Country). Executive Producers are Jay Baruchel (WE’RE ALL GONNA DIE (EVEN JAY BARUCHEL), Blackberry, How to Train Your Dragon trilogy), and The Tragically Hip, who have long supported women's sports and recently raised funds for the Canadian women's rugby team through co-branded clothing sales. David Fortier, Ivan Schneeberg (BET, Mix Tape) Todd Lubin (Pretty Baby: Brooke Shields, Dear…, BS High) and Kathleen Jayme also serve as executive producers.
For Bell Media and Crave, Justin Stockman is Executive Producer and Vice President, Content Development & Programming; Danielle Pearson is Senior Production Executive; Heather Williamson is Senior Development Executive, Original Programming; Sarah Fowlie is Head of Production, Original Programming; Rachel Goldstein-Couto is Head of Development, Original Programming; and Carlyn Klebuc is General Manager, Original Programming.
Bell Media is a rights-holding broadcast partner for Women’s Rugby World Cup 2025.
About Crave
Crave is the largest Canadian-owned streamer delivering an unparalleled content offering with HBO and Max Originals, STARZ, Hollywood-hit movies, and iconic series including FRIENDS, THE OFFICE, and more. It also boasts an ever-growing and globally renowned slate of English and French original series. Crave is available directly to all Canadians with access to the Internet at Crave.ca, via iOS and Android, and other platforms such as Amazon Fire TV, Amazon Prime Video Channels, Android TV, Apple TV, Chromecast, select LG Smart TVs, PlayStation, Roku, select Samsung Smart TVs, and Xbox One. It's also available through participating service providers across ten, 24-hour High Definition linear and on-demand channels. Crave is from Bell Media, Canada's leading media and entertainment company. Visit our website at Crave.ca.
About Bell Media Original Programming
Bell Media has commissioned some of Canada’s most-watched and most-acclaimed English and French original programming, working with the best Canadian independent producers and global content powerhouses. Scripted series commissioned by CTV include SULLIVAN’S CROSSING, SIGHT UNSEEN, CHILDREN RUIN EVERYTHING, and ACTING GOOD; with unscripted series THE TRAITORS CANADA, MASTERCHEF CANADA, and record-breaking Canadian format THE AMAZING RACE CANADA; as well as quiz series BATTLE OF THE GENERATIONS. Crave Originals include hit series LETTERKENNY, SHORESY, THE TRADES, LATE BLOOMER, THE OFFICE MOVERS, and CANADA’S DRAG RACE; award-winning drama LITTLE BIRD; docuseries BILLIONNAIRE MURDERS, THUNDER BAY, and THE REBUILD: Inside the Montreal Canadiens; as well as dozens of acclaimed feature documentaries. Bell Media’s factual series and franchises include HIGHWAY THRU HELL, FORENSIC FACTOR, and MY PET ATE WHAT!?. Bell Media and Sphere Abacus also distributes a slate of original scripted and unscripted series, including LATE BLOOMER, THE OFFICE MOVERS, MARK MCKINNEY NEEDS A HOBBY, EVOLVING VEGAN, THE MIGHTIEST, and more. Bell Media is part of BCE Inc. (TSX, NYSE: BCE), Canada’s largest communications company. Learn more at http://www.bellmedia.ca.
About Boat Rocker Studios
An independent, integrated global entertainment company, Boat Rocker Studios mission is to tell stories and build iconic brands across all genres and media. With offices around the world, Boat Rocker brings end-to-end creative expertise, robust business operations, and global franchise capabilities across Scripted, Unscripted, Documentary, and Kids & Family content. Its services span production, distribution, and brand & franchise management. In partnership with Industrial Brothers, Boat Rocker develops, produces, and exploits Industrial Brothers' innovative and original animated series for preschool and family audiences. A selection of Boat Rocker’s projects includes Invasion (Apple TV+), Palm Royale (Apple TV+), Mix Tape (BBC, Binge, RTE), Video Nasty (BBC Northern Ireland, BBC Three, Virgin Media One, WDR), This Is the Tom Green Documentary (Prime Video), Orphan Black: Echoes (AMC), American Rust: Broken Justice (Prime Video), Beacon 23 (MGM+), Pretty Baby: Brooke Shields (Hulu), Downey’s Dream Cars (Max), BS High (HBO), Orphan Black (BBC AMERICA, CTV Sci-Fi Channel), Billie Eilish: The World’s a Little Blurry (Apple TV+), The Next Step (BBC, Corus, CBC), Daniel Spellbound (Netflix), Dino Ranch (Disney+, Disney Junior, CBC), and Dino Ranch: Island Explorers (Amazon Kids+, CBC, Warner Bros. Discovery EMEA).For more information, please visit www.boatrocker.com.