Montana’s® Signs on as Title Sponsor of TSN’s DIGITAL SPORTSCENTRE
– In addition to the title sponsorship of MONTANA’S® DIGITAL SPORTSCENTRE throughout the hockey season and playoffs, the multi-faceted partnership is highlighted by features, “DSC Live On-Location” updates, and more –
TORONTO (November 26, 2024) – Canada’s Sports Leader and Canada’s Home for BBQ are teaming up to bring Canadians hearty hockey content! TSN and Montana’s® announced today a dynamic new partnership, making Montana’s® BBQ & Bar the exclusive title sponsor of TSN’s DIGITAL SPORTSCENTRE. Launching today, and continuing throughout the hockey season and playoffs, the agreement marks the first season-long title sponsorship in the program’s history.
The partnership leverages TSN and BarDown’s significant audiences across digital platforms. In addition to the title sponsorship, MONTANA’S® DIGITAL SPORTSCENTRE now features multiple new sponsored content elements, including:
- Weekly features throughout the hockey season and playoffs
- Brand mentions within additional segments, as well as partnership tagging on social platforms
- A special series streaming within MONTANA’S® DIGITAL SPORTSCENTRE featuring the BarDown crew taking a road trip to Ottawa for the 2025 IIHF WORLD JUNIOR CHAMPIONSHIP this December
- Sponsorship of “DSC Live On-Location”, featuring content captured at local Montana’s® restaurants
With this new agreement, Montana’s® continues to augment its presence across Bell Media platforms. Montana’s® is a Quarter Sponsor of weekly live NFL coverage on TSN and CTV, and a mainstay sponsor of TSN’s flagship sports news and information program SPORTSCENTRE, with two weekly features running year-round.
“Our extension into these specific TSN and Bell Media properties enables Montana’s® to amplify its presence by integrating into a diverse mix of core programs across multiple viewer touch points,” says Yianni Fountas, Vice President of Marketing, Montana’s BBQ & Bar. “By aligning our Brand messaging with the unique delivery of the sponsored platforms, we are able to keep our content fresh and relevant to the Montana’s® target Guest demographics.”
“With this new agreement, MONTANA’S® DIGITAL SPORTSCENTRE is set to deliver fresh, innovative content for hockey fans throughout the 2024-25 season,” said Shawn Redmond, VP, Bell Media Sports. “This beloved program offers a creative new experience for daily sports updates and engaging sponsored segments, and our partnership with Montana’s® elevates it even further.”
Through this strategic partnership, Montana’s® and TSN are redefining how fans experience sports content in Canada. By bridging sponsored integrations across multiple channels, this collaboration ensures that sports enthusiasts everywhere feel connected, entertained, and well-fed – whether on the road, at home, or enjoying their BBQ favourites at a nearby Montana’s® restaurant.
MONTANA’S® DIGITAL SPORTSCENTRE, hosted by Marissa Roberto, is shared weekdays at 3 p.m. ET on TSN’s official social media accounts, including YouTube, Instagram, Facebook, Snapchat, TikTok, and X. The program debuted in 2018, becoming the first mobile-optimized daily news show in Canada.
About Montana’s® BBQ & Bar – 1995
Montana’s® BBQ & BAR is a Canadian comfort food joint that is famous for in-house hickory smoked pork ribs and beef brisket, steaks and juicy burgers. Montana’s® celebrates fun-to-eat, finger-licking smoked and barbecue comfort food that breaks the ‘proper’ rules. Our vibe is fun, casual and unpretentious, where you can laugh heartily and enjoy your friends and family. Montana’s® is owned by Recipe Unlimited Corporation, Canada’s oldest and largest full service restaurant company. Find out more at www.montanas.ca. Follow Montana’s® on Facebook, X, Instagram and TikTok.
About TSN
TSN is Canada’s Sports Leader and provides world-class content across its industry-leading platforms including five national television feeds, TSN+, TSN.ca, TSN Radio stations, and the TSN app, featuring 5G capabilities. With a broad portfolio of multimedia sports assets, TSN delivers more championship events than any broadcaster in the country. The network’s deep and diverse roster of live sports programming includes the Grey Cup, IIHF Women’s Worlds, Men’s Worlds, and World Junior Championship, Spengler Cup, Hockey Canada events, CFL, NFL, NBA, MLS, Toronto Maple Leafs, Ottawa Senators, Montreal Canadiens, Winnipeg Jets, Season of Champions Curling, FIFA World Cup™, UEFA EURO, MLB, Golf’s Majors, Grand Slam Tennis, NASCAR, F1, IndyCar Series, CHL, and NCAA March Madness. TSN is part of Bell Media, Canada’s premier multimedia company with leading assets in television, radio, digital, and Out-of-Home. More information about TSN is available at TSN.ca.