TORONTO (November 13, 2025) – Crave announced today five major Canadian brands as official sponsors for PROJECT RUNWAY CANADA, premiering tomorrow (Friday, Nov. 14) exclusively on Crave. Premiere sponsors TD and L’Oréal Paris, along with Cashmere, Giant Tiger, and Joe Fresh, are integrated seamlessly into the show with innovative, runway-ready activations, sponsorships, and challenges.

TD

• As a premiere sponsor, TD is providing a career launching investment of $100,000 to the winning designer.
• The brand is integrated into various episodes through challenge sponsorships.
• TD is also working with Bell Media Studios on a short-form series for PROJECT RUNWAY CANADA social channels, profiling 3 designers as they put together their final collections.

L’Oréal Paris

• Renowned for its iconic “Le Défilé” show during Paris fashion week, L’Oréal Paris is a premiere sponsor and the official beauty partner of PROJECT RUNWAY CANADA.
• Designers visit the L’Oréal Paris Glam Room before each runway showcase to collaborate with a team of L’Oréal Paris stylists to create hair and makeup looks to match their designs.
• L’Oréal Paris is also a partner for a custom challenge within the show.

Cashmere

• Cashmere bathroom tissue, Canada’s best-selling tissue brand, is the presenting partner for a custom challenge inspired by their brand.

• Custom social media posts are also being created for PROJECT RUNWAY CANADA social channels, based on the Cashmere challenge.

• Founded in 2004, the international award-winning Cashmere Collection is an ardent supporter of Canada’s fashion design community and the breast cancer cause. The collection has evolved over the years into a high-end couture fashion showcase, with many of the greatest names in Canadian fashion contributing to the breast cancer cause.

Giant Tiger

• Low prices. Big style. Giant Tiger, a proudly Canadian retailer serving over 260 communities across the country, joins as an in-show challenge partner.
• In the custom challenge, designers create runway-ready looks showcasing that Canadians can have style without the splurge, thanks to Giant Tiger’s low prices. The winning designer will also receive a $5,000 cash prize from Giant Tiger to help bring their fashion dreams to life.

• The partnership is supported by a media buy featuring co-branded creative across Connected TV and online video, with challenge content and co-branded social posts amplified across Bell Media and Giant Tiger’s social media channels.

Joe Fresh

• Known for providing Canadians essential style at exceptional value for almost 20 years, Joe Fresh partners with PROJECT RUNWAY CANADA on a custom in-show challenge centred around foundational wardrobe staples.

• This partnership is supported by a media buy across TV and digital platforms

As was previously announced, PROJECT RUNWAY CANADA premieres tomorrow on Crave, with new episodes streaming Fridays until the finale on Jan. 16. The PROJECT RUNWAY format is licensed for Canada from Fremantle. Spyglass Media Group owns the format for PROJECT RUNWAY.

PROJECT RUNWAY CANADA is produced by Bell Media Studios. Jennifer Couke and Michelle Crespi are Executive Producers. Coco Rocha also serves as Executive Producer.  Charles Falzon, Dean Emeritus, The Creative School, Toronto Metropolitan University, is Executive Producer. Nicholas Vasil is Series Producer. For Bell Media and Crave, Justin Stockman is Executive Producer; Danielle Pearson is Senior Production Executive; Rachel Goldstein-Couto is Head of Development; Heather Williamson is Senior Development Executive, Media Content Development; Sarah Fowlie is Head of Production; and Carlyn Klebuc is General Manager. Justin Stockman is Vice President, Content Development & Programming for Bell Media; and Dave Daigle is Vice President, Local TV, Radio & Bell Media Studios. For Fremantle, Michela Di Mondo is Executive Vice President and Executive Producer, and Nadia Paulos is Vice President, Distribution Operations.