TORONTO (Sept. 6, 2022) – Astral, Canada’s leading out-of-home advertising solution provider, announced today that it has acquired Imagine Outdoor’s entire digital out-of-home advertising network in Alberta, as of Sept. 1, 2022. The new digital screens are bringing Astral’s total digital inventory in Alberta to 39 faces, allowing more opportunities for clients to launch impactful and seamless campaigns across the province.

“This exciting acquisition reinforces our focus on continued expansion and innovation in digital out-of-home markets in Canada,” said Farshad Kajouii, VP, Pricing, Operations, and OOH at Bell Media. “In Alberta’s dynamic and growing market, a key focus for advertisers is on reaching commuters, and with these new faces strategically-placed alongside high traffic areas, our clients are guaranteed to receive maximum exposure.”

The 12 new screens in Calgary and Edmonton range in size between 10 x 20 feet and 12 x 11 feet, and are located alongside major highways and streets, allowing for maximum exposure to audiences.

Astral’s cutting-edge digital network offers advertisers flexible options including the ability to customize content by time, day, location, or specific event; the option to show different messages on a single face or on the network, audience targeting, and more.