Toronto, Canada (June 27, 2023) — Place Exchange, the leading SSP for programmatic out-of-home (OOH) media, today announced its integration with Astral, Bell Media’s OOH advertising division, adding thousands of premium digital screens to its Canadian offering. Astral, one of the country’s largest OOH companies, operates digital billboards, restaurant and bar displays, street furniture, and transit displays in high-traffic locations throughout Canada. Place Exchange enables advertisers to access this inventory across various programmatic buying options, including open auction, programmatic guaranteed, and private marketplace deals directly within integrated omnichannel and OOH DSPs.

A recent COMMB report highlights that the majority of Canadians have returned to the office, with regular commuting patterns. The market is also seeing a 40% increase in recreation and entertainment spending compared to pre-pandemic levels. “We are thrilled to expand our reach in Canada and offer advertisers opportunities to engage their target audiences nationwide on Astral’s powerful array of DOOH displays,” said Nick Bennett, SVP, Partnerships at Place Exchange.

Place Exchange’s ability to activate OOH programmatically through the world’s leading DSPs makes it an ideal partner for extending Astral’s network to advertisers. Place Exchange’s patented technology enables unified planning, buying, optimization, reporting and attribution for OOH with other programmatic channels within the DSP systems programmatic buyers already use. “We’re excited to be partnering with Place Exchange to help unlock greater demand for our inventory” said Farshad Kajouii, GM, Out of Home and Business Development at Bell Media. “We look forward to providing more opportunities for advertisers to integrate Astral’s premium inventory into omnichannel marketing strategies.”