Key Tags: @thelede_ca, @BellMediaPR

MONTRÉAL (April 10, 2024) – Astral, Canada’s leading out-of-home advertising solution provider, announced today that it has renewed its long-standing exclusive advertising partnership with Transgesco, the subsidiary managing advertising operations for the Société de Transport de Montréal (STM). As part of the agreement, Astral is set to launch new products throughout the transportation network, including the deployment of new digital and static products across the entire network in the coming years.

For more than 30 years, the partnership between Astral, the STM, and Transgesco has emphasized a mutual objective to deliver innovative OOH, DOOH, and engaging user experiences through multiple activations including bus wraps, static murals, and digital murals, in the unique STM advertising environment.

“We are thrilled to embark on another exciting chapter of collaboration with Transgesco and STM,” said Farshad Kajouii, General Manager, OOH and Business Development, Bell Media. “This renewed partnership is a testament to the strong relationship Astral and STM have built throughout the years, rooted in trust and an unwavering dedication to innovative out-of-home solutions for advertisers.”

‘’We are delighted to be able to continue this collaboration with the Astral team and count on their expertise. This agreement is a way for us to contribute to financing the STM’s activities through the sale of advertising spaces throughout the network’’, said Maha Clour, Vice President and General Manager at Transgesco L.P.

The long-term deal further cements Astral’s dedication to advertising presence in Montréal, in addition to providing advertisers with opportunities on a true coast-to-coast footprint.